Most MVPs Launch Blind. Yours Won't.
We don't just build your MVP.
We set it up to gather usage data from day zero,
help you make informed decisions with that data, and
stay at your side as you grow.
The Problem with Traditional MVP Builds
When you call a standard MVP software development agency, you probably understand the problem your product will solve, but you don't quite know the details of how your software will solve it. Regardless, the account manager at the "dev shop" will spend several calls and emails twisting your arm to confirm the MVP's exact implementation in writing. (In doing so, they'll probably pressure you to use the "stack" that's cheapest and easiest for them to use, whether or not it's a good fit for your product.)
They'll then charge you many thousands of pounds, disappear with your fingers-crossed "spec," then reappear in a few days to hand you exactly what's on the list. You'll go back and forth for the short remainder of time you have left, probably poking at the colours and the positions of some buttons. Your changes will likely be very cosmetic, given that at this point, your software hasn't had any contact with real users—and real user contact is where all the decision-making information lies.
With these meaningless "iterations" now complete, such an MVP building agency will then wish you luck and disappear...unless you extend for many more thousands of pounds, or stop paying your exhorbitant monthly hosting fee.
Find a bug? That's not a bug, the answer will come back, That's the result of a mistake you made when writing up the spec.
If you even have analytics dashboards, you're left to stare at them alone, wondering: What does this mean? What should I build next? Should I pivot?
We do it differently.
Our Launch to Learn Plan
Phase 1: Build The Foundations
- Production-ready MVP, focused on validating your core value proposition
- Usage data analytics embedded in critical user flows so you understand how users are engaging
- A/B testing framework, ready to help you make informed choices
- Guidance and mentoring from two very experienced startup veterans
- Hosting and bug fixes included for the first 3 months
It's Launch Time!
A 2-week "intermission" to allow early user data time to roll in
It's time for your MVP to meet reality! For two weeks, you'll get your MVP in front of early adopters, where our thorough instrumentation will gather early usage data as you conduct user research and gather subjective feedback.
Phase 2: Learn & Prioritise
- We'll look at the data together with you, analyse user behavior and help you interpret it
- We'll teach you the skills you'll need to continue to iterate in a data-informed way
- We'll create a "Keep, Kill, Iterate" report for you, based on this data, with clear prioritisation
- We'll help you chart out a strategic roadmap, based on actual usage
- We'll use the sprint to address the most important optimisations, putting you on the strongest path forward
Phase 3: The Road to Product Market Fit
Want to keep going? Awesome! Phase 3 is our ongoing business relationship (which is completely optional).
- Bi-weekly data review + implementation cycles
- A/B test design, execution, and analysis
- Strategic, data backed product advisory
- One new feature release per month
- On-call mentorship from the CHPTRS founding team
- Ongoing hosting and bug fixes included
No lock-in. Pause or cancel anytime. You own everything we build.
We've Been Where You Are
We're not a dev shop. We're longtime startup founders who partner with new startups to develop their initial product and guide them to product market fit.
Technical founder of Ecologi (£20MM ARR, LinkedIn's Top 10 Startups 2022) and two other successful exits.
We've been where you are. We know the post-launch panic. We've felt the pressure of runway burning while you try to figure out what users actually want. That's why we built Launch to Learn – to bridge the gap between building and knowing.
Why Launch to Learn Beats Traditional MVP Shops
Traditional MVP Shop
- Builds fast, disappears
- "Here's your product, good luck"
- You guess what to build next
- Software choices suit developer convenience
- Monthly retainers with no strategy
- Treating MVP as an endpoint
- Hosting and maintenance extra
Launch to Learn
- Build smart and stay engaged
- "Here's your data, here's what to do"
- You know what to build next
- Software choices suit the goals of the product
- Strategic partnership focused on learning
- We treat your MVP as a starting point
- Hosting and bug fixes included
Clear, Simple Pricing
Launch Your MVP
- Production-ready MVP, focused on validating your core value proposition
- Usage data analytics embedded in critical user flows
- Strategic roadmap based on actual usage
- Hosting and bug fixes included for the first 3 months
- You own 100% of the code, logins, and all intellectual property
- No deposit required. Invoice issued after Phase 1
30-day satisfaction guarantee
Product Partnership
- Bi-weekly data review + implementation cycles
- A/B test design, execution, and analysis
- Strategic, data backed product advisory
- One new feature release per month
- On-call mentorship from the CHPTRS founding team
- Ongoing hosting and bug fixes included
- No lock-in. Pause or cancel anytime. You own everything we build.
Frequently Asked Questions
Ready to Launch Smarter?
Book a free intro call to discuss your product vision and see if Launch to Learn is right for you.
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